What is SEO and SEM?

So I constantly get the question “how do we rank higher on Google?” And clients typically don’t know what exactly they’re asking for. A lot of times I’ll mention SEO and the client asks about how much it will cost them per click. Or they’ll have questions about AdWords. Now it should be known that SEO can be and should … Read More

Pillars of Branding

In today’s current market, branding is the emotional connection a product creates for consumers. I don’t care for that idea very much. I’m more traditional in that I believe it all starts with visual identity. That’s mostly because the majority of our clients are small businesses who probably can’t afford the full range of our services for a true complete … Read More