Understanding Your Target Audience

understanding your target audience

The target audience is simply the type of person a product should appeal to. And before we get started, let me say that your target audience isn’t “anybody with hands”. I mean if it is, and you have that kind of budget, please, step to the front of the line and enjoy this complimentary taco!  IT’S NOT EVEN TUESDAY! So, … Read More

Facebook’s Latest Impact on Businesses

Mark Zuckerberg recently released a statement on his personal Facebook page that shook the business community substantially. He said quite a bit about how the world uses his social media platform. He said he wants his team to strive to create the best user experience possible for people all over the world. He wants to work hard to keep things … Read More

Entrepreneurs and Depression

Entrepreneurs and Depression

There, I said it. I said it out loud to the world. I am self employed, and I (like a lot of you) don’t always take good care of myself. And a constant stream of that type of behavior often leads to an emotional low point. The problem is, I (like a lot of you) don’t talk about it, or … Read More

4,000 hits for under $40

Full discretion, I did get this idea off of something I heard on the #AskGaryVee show. But that’s what the show is for. It’s like a couple of go getters yelling at each other after drinking a ton of Red Bull and pitching ideas about growth. Some of you know that I moved my family to Fredericksburg and started splitting … Read More

What is SEO and SEM?

So I constantly get the question “how do we rank higher on Google?” And clients typically don’t know what exactly they’re asking for. A lot of times I’ll mention SEO and the client asks about how much it will cost them per click. Or they’ll have questions about AdWords. Now it should be known that SEO can be and should … Read More

Pillars of Branding

In today’s current market, branding is the emotional connection a product creates for consumers. I don’t care for that idea very much. I’m more traditional in that I believe it all starts with visual identity. That’s mostly because the majority of our clients are small businesses who probably can’t afford the full range of our services for a true complete … Read More