Understanding Your Target Audience

understanding your target audience

The target audience is simply the type of person a product should appeal to. And before we get started, let me say that your target audience isn’t “anybody with hands”. I mean if it is, and you have that kind of budget, please, step to the front of the line and enjoy this complimentary taco!  IT’S NOT EVEN TUESDAY! So, … Read More

Facebook’s Latest Impact on Businesses

Mark Zuckerberg recently released a statement on his personal Facebook page that shook the business community substantially. He said quite a bit about how the world uses his social media platform. He said he wants his team to strive to create the best user experience possible for people all over the world. He wants to work hard to keep things … Read More

Entrepreneurs and Depression

Entrepreneurs and Depression

There, I said it. I said it out loud to the world. I am self employed, and I (like a lot of you) don’t always take good care of myself. And a constant stream of that type of behavior often leads to an emotional low point. The problem is, I (like a lot of you) don’t talk about it, or … Read More

Pillars of Branding

In today’s current market, branding is the emotional connection a product creates for consumers. I don’t care for that idea very much. I’m more traditional in that I believe it all starts with visual identity. That’s mostly because the majority of our clients are small businesses who probably can’t afford the full range of our services for a true complete … Read More

10 Podcasts to Motivate Entrepreneurs

One of the hardest things to do when you’re self employed, or an entrepreneur, or just running a side hustle is staying motivated. Posting inspirational memes only provides so much. It might help you feel better, but it probably won’t point you in the right direction. Aw shucks…I’m a fellow, and flattered Ryan. But how do I manage to get … Read More

Free and Easy Steps to Boost Your Site

This is a question we get with every website we build. Every small business we talk to. Every Vice President of Peanut Based Sales, from whatever company does that. It’s a question that is up there with things like Coke or Pepsi, McDonalds or Burger King, Target or Walmart, the Cleveland Browns or a Potato. All of our clients want … Read More