A Strong Logo Design Matters

Author: Josh Hastings – Contributor; Check out my blog Money Life Wax Or…maybe you are in charge of marketing for a company. Someone wants to know more about your company and they don’t have time to read the about me section. Does your brand answer their questions? Is your brand, specifically your logo recognizable? Are you distinguishing yourself from the … Read More

Understanding Your Target Audience

understanding your target audience

The target audience is simply the type of person a product should appeal to. And before we get started, let me say that your target audience isn’t “anybody with hands”. I mean if it is, and you have that kind of budget, please, step to the front of the line and enjoy this complimentary taco!  IT’S NOT EVEN TUESDAY! So, … Read More

Facebook’s Latest Impact on Businesses

Mark Zuckerberg recently released a statement on his personal Facebook page that shook the business community substantially. He said quite a bit about how the world uses his social media platform. He said he wants his team to strive to create the best user experience possible for people all over the world. He wants to work hard to keep things … Read More

Entrepreneurs and Depression

Entrepreneurs and Depression

There, I said it. I said it out loud to the world. I am self employed, and I (like a lot of you) don’t always take good care of myself. And a constant stream of that type of behavior often leads to an emotional low point. The problem is, I (like a lot of you) don’t talk about it, or … Read More

Pillars of Branding

In today’s current market, branding is the emotional connection a product creates for consumers. I don’t care for that idea very much. I’m more traditional in that I believe it all starts with visual identity. That’s mostly because the majority of our clients are small businesses who probably can’t afford the full range of our services for a true complete … Read More