Osler Law
Web Design and Brand Identity Case Study
Osler Law, a local firm specializing in estate and business law, were in the market for a big rebrand. They needed a refined logo, several branding elements, and a professional website. Enter Metro Nova Creative with the solution.
Osler aspired for an unparalleled legal brand that not only showcased their remarkable abilities but also captivated prospective estate clients with distinction and impact.
Services
We Provided
The Problem
A local firm called Osler Law, which specializes in estate and business law, approached us for a comprehensive rebranding. They required a professional website, a brand overhaul, including elements to be incorporated on the new website, and a refined logo. They provided us with a sketch, which we then digitized. The firm aimed to establish an unparalleled brand within the legal sphere. They needed a professional platform to showcase their exceptional expertise and attract potential clients.
The Solution
We built a clear and extensive professional website, provided a comprehensive business rebrand, and employed our finest digital wizardry to perfect, polish and present a pristine business logo. We are proud; our client is chuffed; their clients are impressed. Everyone has a crystalline understanding of the services Osler Law provides.
Brand Identity
Creating a new brand identity involves carefully examining its components and putting them together harmoniously.
Our journey with the Osler Law rebrand started with the fundamental questions of understanding their existing identity: What components make up their current brand, and which aspects should be retained or emphasized?
For Osler Law, this process meant analyzing their existing logo format, refining their vision, and identifying key elements. These elements, along with their aspirations, were handed to our design team. They explored various design options, ensuring each step aligned with Osler Law’s brand essence. Collaboration was crucial as we refined the logo to perfection. This included adjusting the blueprint, considering color schemes, transforming typography, and enhancing visual appeal.
The final phase was creating comprehensive brand guidelines that extended beyond the logo, establishing a cohesive and distinctive brand identity for Osler Law.
Logo Resoration and Vectorization
All projects have unique elements and requests. For this project, our client had a starting point along with a vision for what they wanted the result to be. Osler Law provided us with a low-resolution image of their logo. This had to be cleaned, polished, sharpened…and vectorized (there’s that fancy word again). We worked with the foundation of the old logo and enhanced it, creating a high-quality, professionally branded logo. We constructed and refined the brand identity around the new, dapper 2.0 logo. This provided the brand with a cohesive, sophisticated look and texture that more accurately represents the heart of Osler Law.
We Metro Novans take great pride in our ability to develop unique and memorable brand identities for all our clients. For Osler Law, we were able to strip it down, give it the Metro Nova Creative makeover and present our happy client with a sleek, crisp, and professional business identity.
Typography
Color Scheme
Pattern
Web Design &
Development
How is the Osler Law website set apart from the competition? Beauty is in the eye of the beholder (in this case, the website peruser). We provided a captivating parallax scrolling design, which visually nourishes website visitors with an immersive and optically compelling experience. This innovative approach is not only sleek and arresting but exceeds modern expectation. We have created a dynamic digital presence that efficiently and effectively communicates Osler Law’s fields of expertise in an interactive and remarkable way. We made Osler Law’s website professional and conversational! (Yay us!)
Website
Featured Pages
Custom Map Illustration
Parking: The bane of daily existence. A communal bad experience of humankind. Would recommend zero out of five stars. Spoiler alert: we have workarounds! Osler Law requested a custom, illustrated map that would pinpoint potential parking spots for their clients. Our team wasted no time creating a cartographical masterpiece: a personalized map that delivered exactly what the client wished for (we’re a bunch of genies over here). The Metro Nova magic of this custom illustrated map is that its design incorporated a link to Google Maps, making navigating, parking, and generally, everyone’s life, easier. Win-win.
Visual Brand Representation & Print Production
We breathed fire into the previous logo and branding elements and then cultivated its meticulous rise from the ashes. We did this through a series of vivacious visual representations. We created mockups to showcase their brand in real-life scenarios. We sought client consultation and approval throughout the process (because teamwork…). And, once this phoenix feathered and flew, we handled the printing of necessities like business cards, folders, stationary. We ensured the branding soared through a seamless transition from concept and theory to actual tangible assets that best reflect the client’s powerful and consistent brand presence.
The Result
We breathed fire into the previous logo and branding elements and then cultivated its meticulous rise from the ashes. We did this through a series of vivacious visual representations. We created mockups to showcase their brand in real-life scenarios. We sought client consultation and approval throughout the process (because teamwork…). And, once this phoenix feathered and flew, we handled the printing of necessities like business cards, folders, stationary. We ensured the branding soared through a seamless transition from concept and theory to actual tangible assets that best reflect the client’s powerful and consistent brand presence.
Client Testimonial
Dan and his team provided exceptional web development services to our law firm, Osler, PLLC. We benefitted from numerous-in person sessions around the "red table", where we collaboratively set the vision for our brand and online presence-- Metro Nova Creative took it from there and implemented our vision Perfectly. We could be happier!
Jon OslerOsler Law Firm
