Who is Anchored Elements?
Anchored Elements is a coaching and training service founded by Laura Leaton Roberts. With years of experience as a people leader, Laura’s mission is to help professionals and leaders unlock their true potential through empathy-driven leadership. The service focuses on empowering clients to lead with both confidence and compassion, whether in their personal lives or professional environments. Anchored Elements offers tools, strategies, and insights that allow individuals and businesses to thrive, with a special emphasis on helping leaders cultivate their ability to guide others effectively.
The Project
Our goal was to create a brand identity that truly captured the essence of the coaching services provided: a balanced combination of strength, stability, and growth. The challenge was to design a brand that would convey Laura’s commitment to grounding her clients while also fostering their development and flourishing. The brand needed to feel welcoming, inspiring, and grounded—traits that are essential to the work Anchored Elements performs.
The scope of the project included designing a logo, website, and business cards that could visually communicate the mission of Anchored Elements in a cohesive way. These elements would serve as the cornerstone for all marketing and client communications moving forward.
Logo Design & Brand Identity
The logo for Anchored Elements is built around two distinct symbols: an anchor and a flower. The anchor is a universal symbol of stability, grounding, and support—qualities that are central to Laura’s coaching philosophy. It represents the solid foundation that clients can rely on during times of uncertainty and change. The flower, on the other hand, symbolizes growth, potential, and the flourishing of new ideas, which aligns with the transformative journey that Laura’s clients undergo as they unlock their leadership capabilities.



By combining these two elements, the logo reflects the dual nature of the services Anchored Elements provides: the steady guidance of an anchor, and the flourishing, ever-expanding possibilities of the flower. The design is both simple and meaningful, using organic lines and soft, welcoming colors to evoke feelings of trust, empathy, and growth.
Website Design
The website for Anchored Elements needed to extend the brand’s message of stability and growth while being user-friendly and intuitive for visitors. The website design features a clean, minimalist layout that puts the focus on the content—educational materials, client testimonials, and resources that help potential clients understand the value of the coaching services.

Business Card Design
The business card design builds on the core visual identity established through the logo and website, offering a tangible, professional representation of the Anchored Elements brand. The business card serves not only as a tool for networking but as an extension of the brand’s commitment to clarity and support, ensuring that anyone who receives it feels connected to the core mission of Anchored Elements.

In Conclusion
The development of Anchored Elements’ visual identity was a journey of capturing the essence of the coaching service that Laura Leaton Roberts provides—an empowering balance of stability and growth.Through thoughtful design and strategic brand identity development, Anchored Elements is poised to make a lasting impact on leaders, professionals, and individuals who are ready to embrace their potential and lead with confidence.
As a leadership or business coach, your brand should embody empowerment, stability, and growth—the very principles you instill in your clients. At Metro Nova Creative, we specialize in crafting brand identities that reflect these core values. Our recent collaboration with Anchored Elements is a testament to our commitment to creating meaningful and impactful designs. Let us help you develop a brand that resonates with your audience and elevates your coaching practice. Reach out to us today to start your branding journey.