Turning Financial Guidance Into Something Approachable, Bold, and Human
The Challenge
Centsiblee came to Metro Nova Creative with a clear goal: to redefine how people think and feel about money. As a full-service CPA firm offering tax preparation, financial consulting, business advisory, and bookkeeping, they wanted to go beyond traditional accounting. Their vision included financial coaching and therapy, helping couples and individuals communicate and grow through financial understanding.
The challenge? Create a brand identity that feels bright, welcoming, and modern — something that breaks the mold of stiff, corporate financial brands while still communicating trust and professionalism.
The Strategy
We built the foundation of the brand around the idea of growth through clarity.
The Centsiblee name itself is a play on “sensible,” paired with a cent symbol that represents financial awareness and smart decisions.
Our design team developed a visual identity that felt confident yet approachable — something that clients could connect with emotionally. We chose a bold coral paired with a deep purple, colors that balance warmth with sophistication, energy with wisdom.
The icon — a cent symbol sprouting with new leaves — embodies Centsiblee’s purpose: helping people grow in their financial journeys through thoughtful, personalized guidance.
The Execution
Metro Nova Creative designed a versatile logo system that works across print, web, and social platforms.
The full lockup and standalone icon provide flexibility for Centsiblee’s multiple revenue streams, including:
- Tax Preparation
- Financial & Business Consulting
- Accounting and Advisory Services
- Financial Coaching & Therapy
Every element was crafted to make finance feel less intimidating and more human — approachable, empowering, and optimistic.
The Result
The final Centsiblee brand identity reflects a company turning the financial industry on its head — replacing fear and formality with clarity and confidence.
With its new look, Centsiblee stands out as a modern guide for clients who want to redefine what wealth means to them. It’s not just about numbers — it’s about building financial wellness for real life.
Metro Nova Creative
Helping brands grow through strategy, creativity, and heart.
