In the world of design, creating a logo isn’t just about aesthetics; it’s about capturing the essence of a brand. At Metro Nova Creative, we understand the significance of a well-crafted logo and prioritize a meticulous process to ensure the end result resonates with your business identity. In this blog post, we’ll walk you through our logo design journey, highlighting the steps we take to deliver a product that goes beyond a mere graphic.
Proposal and Deposit:
Our logo design process kicks off with a detailed proposal. Once approved and accompanied by a deposit, we embark on a journey to understand your business on a deeper level. This initial stage is crucial for us to grasp your brand’s nuances, identify your target audience, and define the key elements that will shape the logo.
Vision Board and Planning:
With the groundwork laid, we delve into creating a vision board and strategic planning. This phase allows us to synthesize the gathered information, ensuring that our design decisions align with your business objectives. We believe that a well-informed design strategy sets the stage for a logo that not only looks good but effectively communicates your brand story.
Hand Sketching:
Before diving into digital tools, we emphasize the importance of hand sketching. Drawing on paper allows us to test and refine ideas efficiently. If a design doesn’t work on paper, it’s unlikely to translate well onto various mediums. This hands-on approach ensures the foundational construction of the logo is solid.
Digital Compositions:
Once we’ve honed our sketches, we transition to the digital realm. This step typically takes two to three weeks as we meticulously craft digital compositions. From color schemes to typography, every element is thoughtfully considered to create a visually appealing and versatile logo.
Client Presentation and Feedback:
After investing time in crafting the digital compositions, we present them to you for feedback. If, at any point, we feel adjustments are needed, we communicate openly to ensure the final product aligns with your vision. Your satisfaction is our priority, and we’re committed to making necessary tweaks until we get it just right.
Revision Rounds and Finalization:
Following client feedback, we enter revision rounds, refining and polishing the chosen design. Once you’re delighted with the outcome, we provide a comprehensive logo guide and all the necessary files and assets, ensuring a seamless transition to implementing your new logo across various platforms.
At Metro Nova Creative, our logo design process is a journey tailored to deliver a product that stands the test of time. From the initial proposal to the finalization of assets, we invest the time and effort needed to craft a logo that not only represents your brand visually but also resonates with your audience on a deeper level. This process can take some time though, 3-5 weeks is a typical turnaround time for something that’ll represent your brand.If you’re ready to embark on this creative journey with us, let’s create a logo that tells your story. Hear Dan’s take:
