Who is JJ Maynard?
Jonathan Maynard is a seasoned business coach and mentor who has successfully built multiple brick-and-mortar businesses, transforming them from mere ideas into highly profitable, seven-figure ventures. His expertise lies not only in business strategy but in understanding the inner challenges that entrepreneurs face. Jonathan’s unique approach helps business owners navigate uncertainty, break through stagnation, and realize their true growth potential. With a proven track record, he offers practical, no-nonsense insights to help entrepreneurs scale their operations and create sustainable success.
His approach is grounded in personal experience, having grown his own home service business into a thriving success. Today, Jonathan’s mission is clear: to guide other entrepreneurs toward clarity and meaningful growth. His deep understanding of what it takes to overcome obstacles and achieve business success makes him an invaluable resource to those seeking to push past limits and unlock new possibilities.
The Project
When Jonathan approached Metro Nova Creative, he was looking for a new identity—one that better reflected his wealth of experience, his forward-thinking approach, and his ability to help clients break free from business stagnation. He wanted a brand that encapsulated the wisdom, mastery, and leadership he embodies while also conveying the futuristic ambition that drives his clients’ success.
Our team’s challenge was to create a visual identity that honored Jonathan’s extensive background in business and coaching, while also connecting emotionally with business owners who feel “stuck” and need a clear path forward. It was essential that the new brand would inspire confidence and communicate Jonathan’s dual role as both a grounded mentor and a visionary guide.
Logo Design
The logo we crafted for Jonathan J. Maynard Coaching had to be a visual representation of Jonathan’s approach: combining grounded expertise with forward-looking innovation. We developed a logo that integrates two powerful symbols: a sleek figure representing mentorship and leadership, and an abstract star-ship motif symbolizing ambition, growth, and forward movement.
The figure is both abstract and human-like, capturing the essence of someone who understands business from the inside out and who is capable of guiding others to success. The star-ship imagery was designed to evoke feelings of boundless potential and the momentum needed to break free from stagnation. The integration of these elements speaks to Jonathan’s ability to lead clients toward new horizons, helping them achieve tangible results while also tapping into a larger, more ambitious vision.
The color palette was intentionally modern and sleek, using gradients of blues alongside silver and white to suggest both professionalism and futuristic thinking. This created a timeless, yet forward-looking visual identity that stands out in the crowded coaching and consulting space.
Website Design
For the website design, we focused on creating an experience that felt both professional and approachable—just like Jonathan himself. The goal was to make it easy for potential clients to understand Jonathan’s value and connect with his message.
The website features a clean, user-friendly layout with intuitive navigation that reflects Jonathan’s straightforward approach to business. Key sections highlight his proven track record, offer actionable insights through blog content, and provide clear calls-to-action for those seeking coaching or business strategy sessions. A subtle animation effect on the homepage echoes the theme of forward motion, visually reinforcing Jonathan’s mission to help businesses break free from stagnation.
To ensure the website resonated with Jonathan’s audience, we incorporated testimonials from past clients, showcasing real success stories and the tangible outcomes of working with Jonathan. This helped build credibility and trust, while the content was designed to appeal to both business owners seeking clarity and those ready to scale their operations.
In Conclusion
The rebranding of Jonathan J. Maynard Coaching was a journey of transformation, not just in terms of design, but in how Jonathan’s message is communicated to his audience. Our goal was to help Jonathan’s potential clients feel empowered and inspired the moment they encountered his brand, whether through his logo, website, or marketing materials.
By merging elements of wisdom, leadership, and innovation, we created a visual identity that speaks directly to business owners who are ready to break free from limitations and embrace the possibilities of growth. Jonathan’s brand now communicates both his mastery and his ability to inspire forward movement in others, aligning perfectly with his core mission of helping entrepreneurs simplify their challenges and achieve lasting success.
