Local security company, Dillard Alarm, had a website built with a template that did not have the extensibility their growing business needed. Metro Nova Creative met with the Dillard team to discuss their needs and created a custom website with the ability to offer online custom price quotes to their customers, bringing the area’s oldest security company into the new era and streamlining the quoting process for their team.
About Dillard Alarm
Dillard Alarm is the oldest security company in Fredericksburg, Virginia. They’ve been securing local homes and businesses since 1979! The Dillard team are committed to community service, and they chose us at Metro Nova Creative for their website upgrade because of our shared commitment to building the community.
The Problem
Dillard’s had a nice-looking website, but because it was built with a template, Dillard had trouble making the website suit the needs of their business. The built-in blocks looked awkward when filled in with Dillard’s text, and the website was difficult for visitors to navigate. Links to important content were located in two menus, which confused visitors who could not find information they were looking for.
In addition, the website was missing the SEO headers and image tags that would help Dillard rank above its competitors in the search engines.
Partnering for Innovative Solutions
When Dillard’s team met with Metro Nova Creative, they mentioned they spent a lot of time on the telephone offering custom quotes to potential customers. The Metro Nova Creative website design team suggested that they add in the ability to do online custom price quotes right on their website, and this became part of the quote.
During our discussion, Metro Nova Creative suggested that the site be built with the ability for customers to purchase security packages right on the website after receiving a custom quote. Dillard wasn’t quite ready to allow their packages to be paid for online, but they were excited and hoped to do that during a subsequent website update.
The Solution
Metro Nova Creative built a custom website design package for Dillard Alarm that included :
- online custom price quote capability,
- a fully custom theme designed specifically for their business needs,
- Metro Nova’s Search Engine Optimization Package (SEO),
- utilization of excellent professional photographs Dillard already had,
- case studies section for their commercial security customers,
- custom pages for security packages and upgrading an existing system,
- FAQ sections for home and business security,
- and designing their website with a future e-commerce addition in mind.
all designed to help stay within budget.
Online Custom Price Quote Form Demo
View the Online Custom Price Quote Form Demo
Custom Website Design with Blocks Tailored for Dillard Alarm
DillardAlarm.com Rises in Search Engines Just Three Weeks After Launch
Dillard Alarm took advantage of our SEO package, which helped them increase their search engine rankings within days of site launch! Take a look at these screen captures to see what Metro Nova’s SEO work did for Dillard:
Sitelinks now included in Search Engine Results Pages
After our SEO experts overhauled Dillard’s website, Google started showing Sitelinks (the links found underneath the site excerpt), giving customers more chances to click on Dillard links, and demonstrating we were successful in showing Google what important services Dillard offers.
Dramatic Link Increase
Within days, the number of links Google served up to Dillard Alarm Customers had increased from one to seven! This means that potential customers have seven opportunities to click on a Dillard link, instead of just one!
Now Top Google Maps Result
Before MNC applied it’s SEO magic, Dillard was ranked number three on Security Systems searches in Google Maps. Now they’re number one!
Beating Out the Big Competitors!
Just a few weeks after launch, Dillard Alarm had risen in natural, local search results to #2, beating out massive competitors like ADT, Vivint, and even the yellow pages!
Let Metro Nova Creative Help You
Metro Nova Creative’s team of dedicated website design professionals can help you achieve results just like Dillard. Contact us to schedule an appointment and discover what we can do to help your business dominate the market, streamline your office workflow, and deliver essential information to customers.
do to help your business increase it’s Google presence.
