Trades Companies Web Design Hack
Hey construction pros! This is Dan from Metro Nova Creative, and today I want to talk directly to you. We build a lot of websites and create brands for the trades industry, and one of the most common challenges we face is getting great photos of your amazing work. You’ve put in the time, effort, and money to create beautiful projects like kitchens, decks, additions, and bathrooms—but the photos you send us? They often don’t do justice to your hard work.
Here’s the truth: we can’t build you a stunning website unless we have high-quality images that show off what you do best. It’s time to stop sending in poorly lit, grainy, or cluttered photos of your projects. Instead, let’s get organized and show the world the amazing craftsmanship you’re capable of.
How to Plan for Great Project Photos for Your Construction Company
To get the best images of your work, you need a system in place. One easy way to make sure you’re capturing your projects at their finest is by scheduling a “media day” into your project timeline. Here’s how it works:
- Assign a Media Day: Just like you have a project manager overseeing each job, assign a day towards the end of the project for photos. During this media day, you can clean up the site and make sure everything looks picture-perfect.
- Inform Your Client: When planning out your project schedule, let the client know in advance. For example, when you’re discussing the final phases of work, say something like: “On day 14, we’ll come in to finish cleaning up, polish the final touches, and spend an hour with a photographer to capture some images. Are you okay with that?” Have them sign off on this plan.
- Avoid Delays: You don’t want to finish the job, let the client move back into their newly remodeled kitchen, and then realize three weeks later that you forgot to take photos. By then, the kitchen will be full of stuff, and you’ll have missed the chance to get those pristine shots.
By building a dedicated media day into your project workflow, you’ll guarantee that you have top-quality images for your portfolio, social media, and website. This step is crucial if you want to attract new clients and show the world just how skilled you are at what you do.
Why Good Photos Matter for Your Website
Let’s face it—your business is visual. Your potential clients want to see examples of your work, and they want to be impressed. If the photos on your website don’t reflect the quality of the work you deliver, they may go somewhere else.
Think about it: a well-designed website filled with professional-grade photos not only helps you look good but also builds trust. When people see the care and attention you put into your work through high-quality images, they’ll feel confident hiring you for their next project.
