Brittany’s Sport Bar
Brittany’s Restaurant and Sports Bar, a cherished establishment in Woodbridge, Virginia, has been a community favorite for decades, offering a welcoming environment for food, drinks, entertainment, and sports viewing. Despite its popularity, the bar’s branding had been inconsistent due to years of DIY marketing efforts, leading to an unprofessional image that new ownership sought to revitalize. They aimed to update the interior and branding while preserving the original logo, which held sentimental value for loyal patrons.
To achieve this, Brittany’s collaborated with Metro Nova Creative to develop a cohesive and professional brand identity that maintained the neighborhood hangout vibe. The comprehensive rebranding strategy included:
Website Design
Metro Nova Creative designed a user-friendly website that highlights Brittany’s dual appeal as a premier sports venue and a destination for delicious food. The site allows customers to easily check event schedules and explore menu offerings, enhancing the overall customer experience.





Icon Pattern Integration
To infuse a youthful and playful element into the brand, the team created an icon pattern featuring symbols of beer mugs, food, music, and sports. This pattern is subtly incorporated across various brand touchpoints, including the website, business cards, and menus, creating a unified and visually appealing customer experience.

Print Design and Marketing Materials
Recognizing the challenges of low-light settings typical in sports bars, Metro Nova Creative developed new menu designs with larger, bold titles and prices to ensure readability during evening service. This thoughtful approach makes it easier for patrons to order, even when the ambiance is dimly lit or music is playing.
Since implementing the updated branding, Brittany’s Sports Bar has received an overwhelmingly positive response from the community. The revitalized brand successfully balances a professional appearance with the familiar, welcoming atmosphere that patrons have come to love.
This case study exemplifies how strategic branding and design can transform a local favorite into a polished yet approachable destination, ensuring its continued success in the community.





Elevate Your Restaurant’s Brand with Metro Nova Creative
Whether you’re looking to revitalize your brand, build a user-friendly website, design eye-catching menus, or craft memorable marketing materials, Metro Nova Creative has the expertise to bring your vision to life. Just like Brittany’s Sports Bar, we can help you balance a polished, professional look with the authentic charm your customers love.
Let us take the guesswork out of branding and marketing so you can focus on what matters most—delivering great experiences to your guests. Contact Metro Nova Creative today to start transforming your restaurant into the go-to destination in your community!