Why Mascots Are Essential for Your Brand Identity

Mascots are dynamic assets that help brands build deeper connections with audiences by evolving alongside them, enhancing storytelling, and maintaining brand consistency. They not only drive sales through merchandise and foster emotional bonds with fans but also broaden the brand’s reach across diverse demographic groups, making them essential for effective branding strategies.

The Difference Between Dynamic and Static QR Codes

Let’s Talk About The Difference Between Dynamic and Static QR Codes. QR Codes were always cool, even before COVID changed the way the world did business. It wasn’t until we were forced to communicate with commerce in a way that had never been done that the little pixel boxes had their golden moment. Now, QR […]

Amazing Medical Business Rebrand

Phenom Surgical provides healthcare facilities with highly trained Surgical First Assistant and RNFA’s for contracted periods. The client needed an Amazing Medical Business Rebrand which included a new logo, website, and marketing materials that would showcase their abilities in front of prospective medical facilities. Fredericksburg Design Business Rebrands Healthcare What were the challenges the business […]

Selecting Routes for EDDM

Every Door Direct Mail Marketing EDDM or Every Door Direct Mail is a cost effective way to deliver mass mailings to specific neighborhoods. You can use the tool provided by the USPS to build your own route and see the discounted postage rate. Metro Nova Creative can then design, print, and deliver your campaign for […]

Marketing vs Advertising

People confuse marketing vs advertising all the time. Are they the same thing? Advertising is a part of marketing, but they aren’t the same. The most simple way to think about it is marketing is about selling your brand, where advertising is about selling a product. Marketing is the process of getting people interested in […]