Who is Coatings Central?
Coatings Central is a creative hub that specializes in custom concrete coatings and artistry, offering innovative solutions for homeowners and design enthusiasts. Unlike typical flooring and design stores, Coatings Central focuses on transforming spaces starting from the foundation, such as floors, with personalized and artistic coatings. Whether you’re a DIYer or seeking expert guidance, their team is dedicated to helping you bring your vision to life and explore the endless possibilities in the world of coatings. Coatings Central invites you to experience the future of concrete coatings and turn your ideas into reality.
The Project
We had the privilege of working closely with Coatings Central to create a comprehensive brand experience. Our collaboration included designing their distinctive logo and brand identity, developing a user-friendly website, and crafting business cards that reflect their unique style. Additionally, we designed custom car wraps and a variety of marketing materials to help elevate their presence both online and offline. This project allowed us to bring Coatings Central’s vision to life across multiple touchpoints, ensuring their brand stands out in the competitive coatings industry.
The Logo Design
Logo Concept A was designed to embody the dynamic nature of Coatings Central’s services. The intertwined double “C” forms a forward-moving motion, symbolizing progress, innovation, and the fluidity of a high-quality coating being applied. This design represents not only the precision and efficiency of your work, but also conveys a sense of trust and professionalism—key values that resonate with your customers.
The color palette—featuring Spearmint Green, Dark Green, Cool Black, and Concrete Grey—was carefully selected to reflect the core essence of your brand. Green, as the dominant color, communicates a fresh, clean approach to the industry, while also evoking a sense of growth and renewal. In contrast to the typical use of orange, black, and white by your local competitors, this distinctive color scheme ensures that your brand stands out and leaves a lasting impression. The choice of green also speaks directly to your target audience’s preference for environmentally conscious and innovative solutions, further reinforcing your position as a forward-thinking leader in the coatings industry.
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Website Design
The website we designed for Coatings Central was crafted to provide a seamless and engaging user experience that reflects the brand’s professionalism and creativity. With a clean, modern layout and intuitive navigation, the site highlights Coatings Central’s expertise in custom concrete coatings while making it easy for potential customers to explore their services, learn about their unique offerings, and get in touch.
The design is visually aligned with the brand’s identity, incorporating the carefully selected color palette and logo elements to create a cohesive online presence. Large, high-quality images of completed projects and the services in action showcase the company’s capabilities, giving visitors a clear sense of the transformative potential of Coatings Central’s work.
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Comprehensive Marketing Materials
For Coatings Central, we developed a comprehensive range of marketing materials that work together to create a cohesive and professional brand presence. The business cards were designed with a modern, minimalist approach, using bold Spearmint Green and Concrete Grey to make a lasting impression. We also designed and printed direct mail marketing cards to let the neighboring community know about their opening. Featuring clean typography and the brand’s distinctive logo, they reflect the company’s precision and creativity. To further elevate their visibility, we teamed up with the crew at Illusions Wraps to collaborate on an awesome Cybertruck wrap. We then handed our brand assets to Distinct Signs to create and install this amazing storefront sign.
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In Conclusion
In conclusion, our collaboration with Coatings Central allowed us to help shape and elevate their brand, providing a comprehensive suite of design solutions that embody their innovative approach to custom concrete coatings. From the creation of their distinctive logo and brand identity to the design of their user-friendly website and a wide range of marketing materials, every element was crafted to ensure Coatings Central stands out in a competitive industry. The cohesive brand experience we developed not only reflects the company’s professionalism and creativity but also helps communicate their commitment to transforming spaces through high-quality coatings. Through this project, we’ve played a part in bringing Coatings Central’s vision to life, and we look forward to seeing their continued growth as they continue to inspire homeowners and design enthusiasts alike with their unique, custom solutions.